Role Overview

As the Head of Sales, you will take a strategic yet hands-on approach to leading the sales environment, people, and processes to maximise profitability while delivering exceptional customer satisfaction. You will play a key role in shaping performance culture, driving compliance, and ensuring an outstanding customer journey across every interaction.

Location – Wooburn Green

Based in Wooburn Green, Buckinghamshire, this role offers the benefit of working in a charming and well-connected village setting. Surrounded by countryside yet just a short drive from High Wycombe, Beaconsfield and the M40 corridor, it provides an ideal balance of accessibility and quality of life. The area offers a relaxed, community feel with great local amenities, green spaces, and easy links into London and the wider Thames Valley region – making it an excellent place to work and base your career.

Volkswagen Commercial Vehicles & Lifestyle Offering

This role sits within a highly exciting and diverse brand portfolio, including Volkswagen Commercial Vehicles, a market-leading range renowned for its innovation, reliability, and versatility. You will also be working with standout models such as the iconic Volkswagen California, alongside a growing lifestyle product range that supports customers looking for adventure, flexibility, and premium ownership experiences. From traditional vans to bespoke leisure-focused vehicles, this is a dynamic product offering that appeals to both business and lifestyle customers alike.

Key Responsibilities

As Head of Sales, your key responsibilities will include:

• Managing the sales process to maximise gross profit opportunities
• Overseeing the sales environment and ensuring full compliance with the agreed sales process
• Engaging with prospective and existing customers to build long-term relationships
• Leading the sales team to ensure all F&I and insurance products are fully presented to every customer
• Ensuring full compliance with FCA regulations
• Running daily sales meetings to drive focus, performance, and accountability
• Continuously improving customer experience and service standards
• Ensuring full compliance with manufacturer mystery shop standards
• Managing vehicle ordering, stock control (new and used), and conducting monthly performance reviews with Sales Executives
• Carrying out used vehicle appraisals where required
• Handling customer dissatisfaction professionally and resolving complaints promptly
• Ensuring full and effective use of the Dealerweb system

What's in it for you?

With our benefits, there is something for everyone. We are a progressive business that believes a strong team culture not only benefits our people but enhances how we engage with customers. When you join Citygate, you can expect:

• Access to our in-house training academy for all employees
• Electric Vehicle (EV) Training levels 1–4 for relevant roles
• Internal career progression opportunities across brands and locations
• High street discounts
• Wellbeing portal and Employee Assistance Programme
• Staff discounts on purchases, servicing, and parts
• Employee referral scheme
• Standard company benefits including pension, life assurance, competitive holiday allowance, and cycle to work scheme

About You

The successful candidate for this Head of Sales position will ideally have:

• Strong background in sales management within the automotive sector
• Excellent leadership and communication skills
• Proven ability to consistently achieve and exceed sales targets
• Strong organisational skills and attention to detail
• Ability to perform under pressure while maintaining high standards

Why Citygate

Citygate is a highly successful, privately owned business that has grown significantly over the past twenty years, employing over 650 people across locations including London, Berkshire, Hertfordshire, and Buckinghamshire. We partner with leading global brands including Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA, and Kia. We are committed to developing our people through excellent training, strong internal progression opportunities, and a culture built around performance, integrity, and customer excellence.